GROW BOOSTS GO-TO-MARKET SUCCESS FOR CLOUDMORE RESELLER COMMUNITY
- 1.500 Cloudmore resellers empowered with best practices, GTM tools and expertise through new partnership with GTM specialist Grow Communications.
- Free, 5-minute, Sales Readiness Assessment to benchmark capabilities and improvements.
- Local Resellers able to level the playing field against global service providers.
- New service available through Cloudmore’s reseller sales and Partner portal.
Stockholm, 17th February 2010, Cloudmore has further boosted the value of its recently launched Partner Program, an initiative aimed at driving more rapid success for its 1,500 European resellers, by making available Go-To-Market (GTM) best practices, business tools and templates from specialist Grow Communications in order to increase reseller productivity and profitability.
Via the company’s own Partner Portal, the Cloudmore reseller can test their readiness for selling cloud services using Grow’s 5-minute, sales readiness assessment tool. The tool is designed specifically to benchmark their capabilities in the three core GTM areas of planning, selling and marketing. Following completion of each assessment, Grow provides a concise report with analysis and
recommendations; for example, training requirements, the introduction of new sales and marketing practices or use of effective sales enablement tools. Following this, resellers are then able to engage with Grow to help support tailored GTM activities and to acquire specific knowledge and skills.
Cloudmore’s decision to partner with Grow follows the company’s early realisation that resellers will have to transform rapidly and smoothly from selling traditional IT and Communications services to in-the-cloud offerings in order to capitalise on this new and growing market opportunity.
Said Michael Wicander, CEO at Cloudmore; “Resellers everywhere now recognise the importance of cloud services as a future, long-term revenue stream and the opportunity it brings to capture a bigger share of the customers’ IT and communications budget. Through our Partner program, Cloudmore has been amongst the first to design specific GTM initiatives to empower our resellers to sell cloud services rapidly and profitably. As a specialist in this area, we believe Grow Communications can further add to the necessary knowledge, tools and best practice to make our community of resellers even more successful.”
About Grow Communications
Grow is based in Reading, UK and specialises in the process of taking products or services to market with a particular focus on cloud based services. Grow’s expertise is focused along the three main axes of the Go-to-Market (GTM) process; Planning, Marketing and Selling so that it is easier to ascertain where we can help to achieve the maximum positive result. Grow’s simplified approach, coupled with its light engagement model enables businesses to benefit through a collaboration that best suits their requirements whilst allowing them to maintain control of external costs.
About Cloudmore
Cloudmore, headquartered in Stockholm, Sweden, is a cloud service distributor with current presence in Sweden, Finland, Norway, Denmark, UK and Ireland.Cloudmore offers service providers and software vendors the opportunity to sell and market their services
through a wide reseller base. ISVs are offered not only a cheaper way to manage the partner eco-system and associated sales and marketing activities, but are also introduced in a meaningful context of complementing services. Resellers are, through Cloudmore, able to sell and market a relevant set of cloud services with full customer ownership, including support and billing relationship.
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